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Novelty gifts
Gift wrapping and bags
Gift card and tags
Photo albums
Holiday and celebration gifts
Book plates and markers
The purpose of gift wrapping is to make the recipient feel special. The act of gift wrapping takes time and effort as it involves cutting, folding, wrapping, and even decorating. When someone goes the extra mile to make their gifts presentable, it shows their love, care, and sincerity.
The study was to test whether a wrapped gift had a positive effect on the recipient. And here the result was unequivocal: Yes, gift wrapping has such a positive impact. Further, the study showed that those who received a wrapped gift were happier compared to those who received an unwrapped gift.